Visit Cornwall 2030 and beyond

We must cease defining who is or is not a tourist. Cornwall and the Isles of Scilly is shaped by tourism. There are on average 24 million staying visitor days and 14-million-day visitor days per year, with the vast majority of day visits being undertaken by local residents. The tourism experience is very much shaped by its people, and its natural environment, as well as our public realm and our infrastructure. Our ambition must be for the Visitor Economy to be a driver for improving the quality of life for local people, growing the economic benefits, and most importantly being regenerative, responsible, and low carbon based, rather than simply trying to manage the impacts of the sector.

Read the report here.